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Catholic School Marketing

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​School marketing strategies tailored to your diocese
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Marketing plans share the mission of Catholic education
Dioceses across the nation need effective, affordable marketing support to stop the decline in school enrollment and reverse the trends that threaten the mission of Catholic education. To respond to this crucial need, FAITH Catholic developed Witness the Difference, a marketing program designed to be tailored for use in any diocese. Our proven marketing campaign addresses the interests and concerns of parents, delivers relevant messaging with tactics that reach the target audience, and enables parents to identify and connect with their preferred Catholic school. Plus, we offer hands-on training for Catholic school administrators and their marketing teams (read: parent volunteers!) to help them build on the momentum of the diocesan marketing effort and localize its messaging to suit their school's strengths and goals.

What about dioceses that want a new and unique marketing campaign?
FAITH Catholic's seasoned marketing team can work with diocesan school leaders to develop a completely original campaign that reflects the priorities and goals identified for that diocese in our comprehensive client intake process.
Build the right plan for your diocese
  • Implement the ​​Witness the Difference campaign for the most cost-effective marketing solution, OR,
  • Adapt the Witness the Difference campaign designs with a customized campaign theme for your diocese, OR,
  • Create a completely new, original marketing plan for your diocese with creative elements and designs exclusively for your use.
Affordably priced for any diocese
  • Priced for the greatest flexibility for dioceses of all sizes.
  • For purposes of estimating, prices assume a mid-sized diocese with 25-30 parish elementary schools and 4 high schools.
  • Costs vary based on the actual number of schools in the diocese, elements selected, quantities of print material, and advertising budget determined by the client.
FAITH's Proven ​Witness the Difference Marketing Plan
Existing Witness the Difference campaign adapted for your diocese, including:
  • Ready-to-launch messaging
  • Templated consumer-facing web site
  • Digital and social advertising
  • School and parish marketing materials (brochures posters, and roller shade banners for every school, bulletin ads, digital marketing content)
  • Direct mail campaign (4 pieces mailed over 4 months)
  • Content suggestions for existing diocesan publication
  • On-site training for school administrators and marketing teams​
Witness the Difference Customized Marketing Plan
Existing Witness the Difference marketing materials customized with:
  • New messaging especially for your diocese
  • Templated consumer-facing web site
  • Digital and social advertising
  • School and parish marketing materials (brochures posters, and roller shade banners for every school, bulletin ads, digital marketing content)
  • Direct mail campaign (6 pieces mailed over 6 months)
  • Editorial content for existing diocesan publication
  • On-site training for school administrators and marketing teams
New, Original Marketing Plan for Your Diocese
  • New, unique marketing materials, original designs and messaging
  • Custom-designed consumer-facing web site
  • Digital and social advertising
  • School and parish marketing materials
  • Direct mail
  • Email marketing
  • Television, radio, and billboard advertising
  • Content marketing via the diocese's existing publications and/or an original blog on the new school web site
  • On-site training for school administrators and marketing teams
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Diocesan School Websites
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Typical diocesan websites may include information about Catholic schools; however, they are not usually optimized for keyword searches or focused on the needs of parents as education consumers. FAITH Catholic designs and hosts consumer-facing diocesan school websites with content that help parents find the right school for their family. With optimized landing pages for every school in your diocese, our diocesan school websites can be developed as part of a larger marketing plan, or as a stand-alone component of your school marketing efforts.

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School and Alumni Magazines
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Create a Magazine Especially for Your School Community
Catholic schools are known for building strong communities that endure for generations. The Gospel values that serve as the foundation of Catholic education create a shared sense of mission and contribute to traditions that promote lifelong relationships between students, alumni, families, educators, and the institutions they love and support. Now, your school can grow those relationships with a beautiful, four-color school/alumni magazine created just for your school community. FAITH Catholic is the nation's leader in Catholic magazine publishing, and our seasoned team of designers and editors offers extraordinary service and creativity. Your school magazine has never been more affordable or easier to launch!
SEE MAGAZINE SAMPLES
Affordable, transparent pricing
FAITH Catholic provides custom publishing services to more than 40 dioceses and 20 Catholic organizations across the nation, so we're able to pass along the savings of bulk printing and production to all of our clients. Your Catholic school can now create a beautiful, full-color school/alumni magazine that fosters and promotes relationships, honors the achievements and milestones of your community members, supports your fund development goals, and recognizes the contributions of your donors. Our pricing policy is simple: we give our clients the best possible price for their custom publication, and we're completely transparent before you begin working with us, so you can budget for your magazine with confidence. All pricing includes:
  • ​Full-color publication
  • Includes your content and photos
  • Custom graphic design
  • Fully proofread​ (editing services available upon request)
  • ​​Includes printing and mailing services to your list​​​​
  • Postage not included (estimate based on your list)​
Prices current as of Spring 2022 but are subject to change. Please contact us for an exact estimate for your school magazine.
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1500 E. Saginaw St.
Lansing, MI 48906
517.853.7600
Toll-free 866.763.2484
​Fax: 517.853.7616
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  • Home
  • Our services
    • Magazine Publishing >
      • Faith Advertising Network
    • Digital Publishing Services
    • Integrated Marketing >
      • Catholic School Marketing
    • Communications Consulting
    • Staffing Solutions
    • Parish Products
    • Masstimes.Org
  • Who we serve
    • Dioceses
    • Catholic Organizations
    • Seminaries
    • Religious Congregations
  • About
    • Our Company
    • Our People
    • Careers
    • Content Evangelist
  • Blog
  • Store
    • Parish Products
    • Daily Homilies
    • Daily Universal Prayer
    • Grow+Go Digital Content
  • Contact