Consulting services from FAITH Catholic
Strategic planning and functional assessmentDioceses across the country face critical questions about whether their communications functions actually work to advance the pastoral priorities of their bishops. For decades, diocesan communications have operated with a "news first" philosophy that put news and information "from a Catholic perspective" at the forefront. Now, with fewer than 18% of Catholics attending Mass every weekend. evangelization, not news, must be the principle priority for diocesan communications. But reorienting the mission and goals of a communications department requires thoughtful strategic planning and a thorough assessment of resources, practices, procedures, and media properties to assure mission effectiveness. Aligning communications with the mission of the bishop is the key to infusing diocesan communications with renewed purpose, creativity, and fruitfulness.
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Communications strategy and implementationDioceses across the country face critical questions about whether their communications functions actually work to advance the pastoral priorities of their bishops. For decades, diocesan communications have operated with a "news first" philosophy that put news and information "from a Catholic perspective" at the forefront. Now, with fewer than 18% of Catholics attending Mass every weekend. evangelization, not news, must be the principle priority for diocesan communications. But reorienting the mission and goals of a communications department requires thoughtful strategic planning and a thorough assessment of resources, practices, procedures, and media properties to assure mission effectiveness. Aligning communications with the mission of the bishop is the key to infusing diocesan communications with renewed purpose, creativity, and fruitfulness.
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Marketing services to help build your brand and share your mission
Growing secularism in our culture presents challenges for the Church. Now more than ever, Catholic dioceses and organizations need professional guidance to compete in the marketplace of ideas. The professionals at FAITH Catholic offer a unique combination of skills and experience working with Catholic institutions to help you bring your message to your target audience.
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Research and strategic analysis
Any successful journey depends on the accuracy of your map. In marketing, the map is research and strategic analysis. Through data collection, background research and issue assessment, we help you optimize your strengths and opportunities while you overcome the challenges that may keep you from reaching your goals. In this crucial first step of your marketing plan, we help you understand your objectives, define target audiences, set measurable goals, and establish a realistic timeline and budget. |
Custom marketing plans
Marketing plans from FAITH Catholic are created with an integrated approach, bringing both traditional and new media resources to bear for effective communication. Your marketing plan will include a combination of tactics designed to reach your target audience and achieve your goals. From websites to print materials, from digital advertising and social media campaigns to television, radio, or outdoor advertising, we recommend options that allow your stakeholders to tailor your plan to suit your strategic objectives. |
Project management, execution and follow-up
FAITH Catholic is uniquely able to execute every facet of your integrated marketing plan. Our team of marketing experts, writers, editors, graphic designers, web designers, digital strategists, and production coordinators work diligently on your behalf to achieve the stated goals of your marketing plan. We put a premium on client communication, assuring that your timeline and budget drive our deadlines and activities. |
Measurable results
You can't know if you've reached your marketing goals unless you have results you can measure. Your marketing plan must allow you to evaluate its success by giving you new data points that enable you to see progress toward your objectives. FAITH's approach is to always include measurable goals that help you refine and improve your plan.
You can't know if you've reached your marketing goals unless you have results you can measure. Your marketing plan must allow you to evaluate its success by giving you new data points that enable you to see progress toward your objectives. FAITH's approach is to always include measurable goals that help you refine and improve your plan.
